What is Content Marketing
Inbound marketing represents a dramatic break from what we recognize as traditional marketing – things like TV, Radio, Magazine, Print, and Billboard advertisements.
Inbound market is a more targeted approach to marketing. Inbound marketing focuses on attracting clients though the development and delivery of remarkable content.
Consumers make decisions about what products and services to purchase in radically different ways today than they did just a few years ago. Rather than waiting to see a specific advertisement or product endorsement, they are actively seeking out information about the products and services they desire. This active quest for information is where inbound marketing has its origins.
The inbound marketing methodology is simple: Attract visitors, convert them to leads, turn them into clients, and then delight them so they remain clients all through the delivery of remarkable content.
At Imagine we work with our clients by implementing all the steps in the methodology.
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