What is Search Engine Optimization SEO?
The dictionary defines search engine optimization as “the process of maximizing the number of visitors to a particular website from 'free', 'organic' or 'natural' search results, by ensuring the site appears high on the list of results by a search engine”. From the perspective of a business owner it is this but it is so much more. To us as business owners we are looking for qualified traffic to our sites not just any traffic. We are looking for visitors that are interested in our products or services. So in its purist terms SEO is about driving qualified traffic to your site.
Since a business’s website should be at the center of all marketing activities and initiatives, a well optimized site is crucial to your business success.
Search engine optimization should not be thought of a one and done process. Your site should be reviewed and optimized on a regular basis to maintain the competitive advantage over your competition that a well executed SEO program can provide.
At Imagine we work with our clients to optimize their sites as part of the site redesign or build process as well as on an ongoing basis month to month.