Content & Digital Marketing
72% of marketers say content marketing increases engagement.
Blog content creation is a top priority for 53% of marketers,
What Is Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Content marketing provides prospects, customers and the public with useful information, while shopping or after purchase, without shouting its promotional messages.
Content Marketing Goals
- Improve Brand Awareness
- Improve Lead Generation
- Help & Educate Customers
- Boost Customer Engagement
- Enhance Customer Experience
- Showcase products or services
- Strengthen Customer Loyalty
- Help Search Engines Find You
- Build Your Community
Benefits of Content Marketing
- Increased Sales
- Less Expensive Than Other Types of Marketing
- Generates More Inbound Traffic to Your Site
- Establishes You as a Resource
- Builds Personal Relationships
What Defines “Good Content”
- Answers questions
- It is authentic
- It is authoritative
- It is helpful and instructive
- It adds value to your customer interactions
- It will add value to your Search Engine Optimization efforts
- It should be distributed across all your content channels
Content Marketing Channels
- Website
- Blog
- Facebook business page
- LinkedIn company page
- LinkedIn showcase pages
- YouTube
- Other blogs and sites as a guest blogger or author
Of all the content marketing channels, blogging is the most utilized and effective channel for delivering high quality content to your customers and prospects.
We Look Forward to Working With You
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