508-754-0045

Content & Digital Marketing

72% of marketers say content marketing increases engagement.
Blog content creation is a top priority for 53% of marketers,

What Is Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Content marketing provides prospects, customers and the public with useful information, while shopping or after purchase, without shouting its promotional messages.

Content Marketing Goals

  • Improve Brand Awareness
  • Improve Lead Generation
  • Help & Educate Customers
  • Boost Customer Engagement
  • Enhance Customer Experience
  • Showcase products or services
  • Strengthen Customer Loyalty
  • Help Search Engines Find You
  • Build Your Community

Benefits of Content Marketing

  • Increased Sales
  • Less Expensive Than Other Types of Marketing
  • Generates More Inbound Traffic to Your Site
  • Establishes You as a Resource
  • Builds Personal Relationships

What Defines “Good Content”

  • Answers questions
  • It is authentic
  • It is authoritative
  • It is helpful and instructive
  • It adds value to your customer interactions
  • It will add value to your Search Engine Optimization efforts
  • It should be distributed across all your content channels

Content Marketing Channels

  1. Website
  2. Blog
  3. Facebook business page
  4. LinkedIn company page
  5. LinkedIn showcase pages
  6. YouTube
  7. Instagram
  8. Pinterest
  9. Email
  10. Other blogs and sites as a guest blogger or author

Of all the content marketing channels, blogging is the most utilized and effective channel for delivering high quality content to your customers and prospects.

We Look Forward to Working With You

Contact us for all your business web design, digital marketing, search engine optimization needs. Let us partner with you to grow your business!

Call Us at (508) 754-0045

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