Social Media Marketing

Twitter, Facebook, YouTube, Pinterest, Yelp, LinkedIn, and dozens more – where does it begin, where does it end? How can that thing kids spend so much time on sharing every mundane detail of their lives with friends, help you grow your business? How can that thing where someone is always sharing, one of the million videos of cats doing cute things possibly be relevant to your businesses marketing plans?

Sharing! Sharing is the reason that social media is and will continue to be a vital tool for business.

Love it or hate it social media is here to stay! We are by nature social beings and that desire to share with others is why social media can be so effective in expanding the reach of your business. We love to share! Reviews of restaurants, or movies, or a great place to buy new shoes, or even a new car, we can’t wait to pass on this information to our “friends”, family, followers or just the world in general. So why not embrace this need to share as a way to grow your business.

Nearly every major corporation has embraced social media, as a way to communicate with customers, to provide a higher level of service, to handle customers’ problems and complaints, and of course to build, manage and market their brands.

Social media allows companies to monitor their brand in real time. They can react to the changes in the market, to trends in their industry, to trends on social media in an instant. This ability to reach and influence consumers is paramount to many organizations.