Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
93% of all online experiences begin with a search engine
67k searches are performed on Google every second
What is Search Engine Optimization (SEO)?
The dictionary defines search engine optimization as “the process of maximizing the number of visitors to a particular website from ‘free’, ‘organic’ or ‘natural’ search results, by ensuring the site appears high on the list of results by a search engine”. From the perspective of a business owner it is this but it is so much more. To us as business owners we are looking for qualified traffic to our sites not just any traffic. We are looking for visitors that are interested in our products or services. So in its purist terms SEO is about driving qualified traffic to your site.
Since a business’s website should be at the center of all marketing activities and initiatives, a well optimized site is crucial to your business success.
Search engine optimization should not be thought of as a one and done process. Your site should be reviewed and optimized on a regular basis to maintain the competitive advantage over your competition that a well executed SEO program can provide.
At Imagine we work with our clients to optimize their sites as part of the site redesign or build process as well as on an ongoing basis month to month.
How Does Search Engine Optimization Work
Search engines, most importantly Google, have very detailed algorithms for reviewing websites and indexing them as part of their process for ranking them. Without going into all the technical details, search engines look at the following as part of the indexing and ranking process.
- On Page Factors
- Site Architecture
- HTML Code
- Off Page Factors
- Personal Factors,
- Mobility Factors
- Non Mobile ready sites will suffer in mobile search rankings
What is Search Engine Marketing (SEM)?
Search Marketing is an important element of any inbound marketing program. At this very moment, there are consumers online searching for the products and services your business offers. Wouldn’t it be great if in their search, they find you?
That is what search marketing is all about. Getting found! And even better, getting found by consumers in need of and actively searching for your products and services. Getting found is the first step in the inbound sales process. You can’t get leads, develop them and convert them to clients if they don’t find you in the first place. The goal of search engine marketing is to boost visibility, of your website, your business, your brand, and to drive traffic to your business, and generate leads.
What is search marketing? Is it the same thing as search engine optimization? In practice no. Search engine optimization is just one part of the search marketing process. So why is there the need for search marketing? Why not just optimize my site like I have in the past?
As consumers have become more sophisticated in their shopping habits so have the search engines. Google in particular has redefined search. As Google continues to regularly update their search algorithms, the emphasis on what makes a successful search has changed. The emphasis is no longer just about optimizing a page rather it is now about things like:
- Providing quality content
- Subject matter expertise
- Social media integration
- Credibility and trustworthiness
The average NFL game has just 10 minutes and 43 seconds of televised gameplay. (Fun Facts)
How Does Search Engine Marketing Work?
Search marketing addresses all these areas as well as alternative search queries in social networks, video sharing sites, online review sites, maps and more.
With the regular and ongoing changes to search algorithms, search marketing is a bit like shooting at a moving target. To be successful you must be vigilant, focused, and committed to monitoring your efforts at all times.
At Imagine Web Designs we work with clients in the following search market areas
- Search Engine Optimization
- Keyword Strategies
- Long Tail Search
- Web Content Development
- Content Marketing
- Social Media integration
- Analytics, metrics, reporting
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We Look Forward to Working With You
Contact us for all your business website design, digital marketing, search engine optimization needs. Let us partner with you to grow your business!