Why Hire a Professional Web Design Agency

What makes a business website successful?

The business website is one of the powerful tools in your marketing arsenal. At the core of your marketing initiatives, it builds credibility and visibility, it provides broader market exposure, it is the cornerstone for building a positive first impression for your business and it is a platform to showcase your products and services.  A successful website is capable of generating qualified leads, keeping your sales pipeline primed and ultimately, growing your business.

There is much more to creating successful websites than most people imagine. Simply going online, picking a host, getting a free template, throwing in a few pictures and a couple of paragraphs of text most likely will not deliver the results you planned for. Yes, you will have a Website – but, using that approach could result in a less-than-adequate web site that will not serve to help grow your business. Websites that make your business stand out and that support your goals for business growth take careful research and planning.

At Imagine we have developed the following web design process through years of experience, and testing.

• Understand your business – our process begins with gaining a thorough understanding of your business. We’ll ask lots of questions to get to the details of your day-to-day business operations
• Goals – together we’ll discuss your business goals, both short and long-term
• Market research – we perform detailed market research
• Competitive research
• Review analytics
• Plan information architecture  and make  content recommendations
• Design and branding considerations
• Design your new site
• Refine the design with you
• Build and test the site
• Cross-Browser Compatibility Testing (should this be hyphenated)
• Mobile Device Compatibility Testing
• Implement – launch the site
• Maintain and update the new site as needed
• Understand Your Business – Our process begins with gaining a thorough understanding of your business. We’ll ask lots of questions to get to the details of your day to day business operations
• Goals – we’ll discuss with you your detailed business goals, both short term and long term
• Market research – we perform detailed market research